The FIRST ever professional range of COLOR and PRODUCTS that have been especially formulated to meet all the needs of NATURALLY BLONDE, bleached or lightened hair structures. The specific, eco-certified and Paraben free active ingredients in the BE BLONDE range, selected for their restructuring and deep nourishing properties guarantee maximum brilliance.
ACTIVE SHINE COMPLEX
HYALURONIC ACID - Strengthens the inner structure on bleached and lightened hair; Carries out a filling action during the technical service
COLLAGEN - Restores density and strength; Leaves hair looking and feeling fuller with weightless body
ELASTIN - Leaves hair thicker and stronger; Restores suppleness.