MY COLOR Alter Ego Italy
MY COLOR My Beauty
New Image 2017
CREATING BEAUTIFUL CUSTOMIZED COLOR EXPRESSIONS FOR YOUR HAIR: AMMONIA-FREE, PPD-FREE
permanent hair colour with a specific anti-age action dedicated to satisfying the ever growing requests for a more gentle and treating colour.
BENEFITS
- 100% grey cover
- Ammonia and PPD free
- Parabens free
- Protects the hair fibre
- Elevated cosmetic action
- Incredibly beautiful colors
- Pleasant & delicate fragrance - free from ammonia door
- Intense and brilliant color directions
ACTION
- Hydrating and anti-oxidizing action
- Anti-age effect
PLUS
My color, the professional high-performance color, its ultra gentle and timeless formula is enriched with precious anti-oxidizing properties
ACTIVE PRINCIPLES
MY COLOR, the professional high performance colour. Its ultra gentle and timeless formula is enriched with precious anti-oxidising properties.
Hyaluronic acid - ANTI-AGE, HYDRATING, PROTECTS FROM OXIDATIVE DAMAGE, STRENGTHENS & RESTORES BODY
Effectively hydrates the inner hair structure to restore equilibrium to the level of moisture present and improve cosmetic color pigment retention.The complex high molecular weight of the hyaluronic acid replumps the inner hair structure with a precious volume effect.