My Hair Life
Yvonne Yann
Trichologist / Hair Delight Founder / Hair Stylist
My journey
- 2005
Techni Salon 2005 Hair Seminar: a new product launch for Techni Salon.
- 2006
Techni Connection Hair Show at TRIBECA. I was the Master of Ceremonies.
- 2008
Product launch seminar for the Techni Salon Coloring Mousse.
- 2009Oct 2009 – Feb 2011
Marketing Executive, Dragon Idea Limited. I organised marketing events, trained and led a sales team to launch a range of professional hair products, gave product training to clients, and designed catalogues and promotional materials.
- 2011Mar – Sep 2011
Marketing Executive (Product Training), One Concept Group Limited. I organised editorial seminars, trained new colleagues on the products, and wrote product training manuals, press releases, print ads and newsletters.
- 2011Oct 2011 – Mar 2014
General Manager, Dragon Idea Limited. I ran a hair salon, built the company website, organised seminars and trade shows, joined overseas meetings, wrote training manuals and marketing copy, and designed flyers, posters and banners.
- 2012March 2012
Presented a hair seminar for new product launches from Alter Ego Italy, Techni Salon and Henné Color: colour theory, then live colouring demonstrations.
- 2012
Cosmoprof: with the hairstylists who work as technicians for Alter Ego Italy, the brand we distribute.
- 2013
Organised a charity haircut for elderly people in Hong Kong under the name of Alter Ego Italy, the brand we distribute.
- 2013
Cosmoprof: arranged the Alter Ego Italy presence together with the distributor.
- 2014
Organised salon visits in Hong Kong for our distributor's sales rep. Climb Up Hair, Molly Salon and V2 Hair received their Authorised Retailer certificates.
- 2014From April 2014
Freelance (Workshop de Lite): copywriting and editing for beauty and hair brands, including product training manuals, website content, brochures, press releases, print ads and newsletters, plus graphic design.
- 2014
Took my client, a hairstylist, to the Alter Ego Italy finalist event in Berlin.
- 2018
Organised a haircut seminar and course with Tim Hartley, the well-known UK hairstylist, and was the MC of both.
- 2021
Organised a seminar in a hair salon for Alter Ego Italy.
Education
- 2004–2006 Associate Degree in Business, School of Continuing and Professional Studies, The Chinese University of Hong Kong
- 2006–2009 BBA (Hons) in Accountancy and Management Information Systems, City University of Hong Kong
- 2009–2010 Diploma in Marketing (CIM), HKU SPACE