External environmental agents like sunlight, smog and pollution
Bleaching done badly: if the hair pigment oxidation process is not finished, a reddish or yellowish colour emerges
Mechanical stress due to brushing and abusive use of hairdryer and straightener: in the long term tends to modify the hair’s initial colour.
The violet pigment
is the distinctive element of anti-yellow treatments, indicated for blonde, bleached, grey or lightened hair. The pigment’s function is essentially to eliminate the yellow and warm tones, helping revive colour without shading.
SILVER MAINTAIN COLLECTION
The “No Yellow” line is aimed at women with naturally grey/white hair, because “lack of pigment requires extra care”. The product in Silver Maintain line have been developed the neutralize yellow and opaque tones, illuminate, condition and add shine.